{"product_id":"flux-up-purple-shampoo-conditioner-blonde-silver-hair-toner-anti-brass-sulfate-free-8-oz","title":"FLUX UP Purple Shampoo \u0026 Conditioner – Blonde \u0026 Silver Hair Toner, Anti-Brass, Sulfate Free (8 oz)","description":"\u003cdiv\u003e\n  \u003cp\u003eFlux UP Purple Shampoo \u0026amp; Conditioner is crafted to help cool and brighten color-treated hair. The formula combines violet pigments with a hydrating base to leave strands feeling soft, smooth, and more manageable—without harsh sulfates or heavy fragrances. Use as part of a weekly routine for a refreshed, cooler tone.\u003c\/p\u003e\n  \u003ch2\u003eWhy shoppers choose Flux UP\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eNeutralizes brass and yellow-orange tones with concentrated Violet 2 pigments for a cooler, brighter look from roots to ends.\u003c\/li\u003e\n    \u003cli\u003eMoisturizing hydration without heaviness: oat protein strengthens, Japonica Flower Extract supports moisture, and hydrolyzed keratin helps reduce dryness and brittleness.\u003c\/li\u003e\n    \u003cli\u003eGentle for color-treated hair with a clean ingredient list free from sulfates, parabens, phthalates, and harsh additives.\u003c\/li\u003e\n    \u003cli\u003eLight, clean fragrance that enhances the wash experience without overpowering the senses.\u003c\/li\u003e\n    \u003cli\u003eDurable, responsible packaging using 40% wheat-straw material to reduce plastic without compromising bottle strength.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWho it’s for\u003c\/h3\u003e\n  \u003cp\u003eThis dual set is ideal for blondes, grays, silvers, and highlighted hair seeking a cooler, brighter finish while preserving softness and ease of detangling.\u003c\/p\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply Purple Shampoo to wet hair, lather, and rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003eFollow with Purple Conditioner, focusing on mid-length to ends, then rinse well.\u003c\/li\u003e\n    \u003cli\u003eUse 1–2 times per week as part of your color care routine for best results.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWhile results can vary, many users report a brighter, cooler tone with regular, gentle use that supports color-treated hair without excessive drying. Consider pairing with a color-safe conditioner for daily maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Flux Up Purple Shampoo \u0026amp; Conditioner sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The set is free from sulfates, parabens, and phthalates, designed for color-treated hair and weekly use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Flux Up Purple Shampoo \u0026amp; Conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, then apply conditioner from mid-length to ends, rinse thoroughly; use 1–2 times weekly for toned, bright results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FLUX UP","offers":[{"title":"Default Title","offer_id":55946837852486,"sku":"B0FXBV2B2M","price":40.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/5735\/4566\/files\/flux-up-purple-shampoo-bottle.jpg?v=1770529037","url":"https:\/\/soinsfrance.fr\/products\/flux-up-purple-shampoo-conditioner-blonde-silver-hair-toner-anti-brass-sulfate-free-8-oz","provider":"SoinsFrance","version":"1.0","type":"link"}